Marketing Analytics
Turn Data into Actionable Insights for Smarter Decision-Making
Why Marketing Analytics is a Game-Changer?
Measuring marketing performance is about understanding what works, what doesn’t, and how to optimize for continuous growth.
Eliminate guesswork with data-backed decisions.
Optimize marketing spend for better efficiency and higher returns.
Track every touchpoint across the customer journey for precise attribution.
We Engineer Data-Driven Marketing Intelligence:
We track and analyze every interaction.
We uncover insights to drive strategic optimizations.
We maximize marketing performance through continuous refinement.
Comprehensive Marketing Analytics Solutions
Our data-first approach ensures every marketing dollar is accounted for and optimized.
Cross-Channel Performance Tracking
○ Google Analytics 4 (GA4) & Google Tag Manager setup for deep behavioral tracking.
○ Facebook Conversion API & server-side tracking for precise attribution.
○ Multi-touch attribution modeling to measure campaign effectiveness.
Advanced Data Analysis & Reporting
○ AI-powered dashboards for real-time performance monitoring.
○ Predictive analytics to forecast trends and optimize strategies.
○ Custom KPI development aligned with business objectives.
Marketing ROI & Budget Optimization
○ Campaign performance deep-dive to identify winning channels.
○ Cost-per-acquisition (CPA) and return on ad spend (ROAS) analysis.
○ A/B testing and experimental analytics for continuous improvement.
Customer Journey & Funnel Analysis
○ Conversion path analysis to optimize lead and sales funnels.
○ Heatmaps, session recordings, and engagement tracking.
○ Cohort analysis and segmentation for hyper-targeted strategies.
Why Choose Sobatac for
Marketing Analytics?
AI-Driven Insights for Smarter Decision-Making
Real-time analytics powered by machine learning to identify trends and predict success.
End-to-End Attribution & Performance Tracking
We measure every touchpoint across digital channels to refine campaign strategies.
Custom Dashboards & Reporting
Access tailored, easy-to-read reports that provide actionable insights for your team.
Data-Backed Optimization Strategies
Insights are transformed into real-time marketing adjustments for better performance.
Seamless Integration Across Platforms
We integrate analytics tools with Google, Meta, LinkedIn, TikTok, HubSpot, and more for holistic tracking.
Schedule a Strategy Session
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