Revolutionizing Traditional Holiday Shopping
A Padaria Portuguesa
958K+
Total People Reached
2.71%
Click-Through Rate on Meta
14.93%
Click-Through Rate on Google
Campaign Overview
A Padaria Portuguesa launched a digital campaign to streamline their Christmas and New Year’s ordering process, transforming the traditional in-store holiday rush into a seamless online experience with convenient in-store pickup.
Overall Campaign Success
A combined multi-channel approach drove a lot of holiday orders
Maintained efficient acquisition costs across platforms
Achieved strong cart-to-checkout conversion rates
The Challenge
Transform the traditional holiday ordering process by:
- Moving customers from in-store to online ordering
- Reducing wait times and store congestion
- Maintaining the quality of customer service
- Ensuring smooth order fulfillment
- Managing peak season demand efficiently
Strategic Approach
Digital Innovation
- Custom e-commerce solution development
- 72-hour advance ordering system
- Store selection flexibility
- Exclusive online packages
Customer Experience Focus
- Simple ordering process
- Clear product photography
- Flexible pickup locations
- Streamlined collection process
Campaign Elements
Targeted digital media campaigns
Performance focus
Location-based advertising
Customer journey optimization
Real-time order tracking
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