Transforming Sustainability Metrics into Business Value
Discovery Paper Eco-Calculator
10
European Markets Targeted
981k+
LinkedIn Impressions
16.3k+
Total Campaign Clicks
9.9M+
Total Meta Impressions
Campaign Overview
Discovery Paper launched an innovative B2B campaign centered around the Eco-Calculator tool, designed to demonstrate the tangible environmental impacts of paper choices. Through LinkedIn and Meta platforms, the campaign targeted decision-makers across multiple countries, transforming complex sustainability metrics into clear business value.
The Challenge
Transform complex environmental data into compelling business value propositions, engaging B2B decision-makers across different markets with a sustainability-focused message.
Strategic Approach
Campaign Concept
“One Small Change, Big Impact on the Planet” – demonstrating how simple business decisions can create significant environmental benefits.
Digital Strategy
LinkedIn Campaign
○ Targeted decision-makers
○ Industry-specific messaging
○ Professional environment focus
Meta Platform Integration
○ Business audience targeting
○ Visual-driven storytelling
○ Engagement optimization
Interactive Tool
The Eco-Calculator provided:
○ Instant environmental impact calculations
○ Customized sustainability metrics
○ Clear cost-benefit analysis
○ Actionable business insights
User Journey
Phase 1
Enter current paper usage
Phase 2
Choose alternative options
Phase 3
View environmental impact
Phase 4
Receive detailed analysis
Phase 5
Access implementation guidance
Results & Impact
Environmental Awareness
Increased understanding of paper choices impact
Clear visualization of sustainability benefits
Tangible environmental metrics
Actionable insights for businesses
Business Engagement
Strong B2B lead generation
High calculator usage rates
Positive feedback from decision-makers
Increased brand association with sustainability
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