A Global Digital Campaign
Success Story
Celebrating 30 Years of Navigator Paper
50+
Countries Reached
130
iPhone Prizes
Millions
of Global Impressions
87%
Lead Quality Rate
2.3M+
Landing Page Views
48%
Average Conversion Rate
Campaign Overview
To celebrate Navigator’s 30th anniversary, we launched a global digital campaign combining brand awareness with lead generation across 50+ countries. The campaign centered around a compelling celebration concept: “It’s our birthday, but the party is yours!” – offering participants the chance to win one of 130 iPhone 13 devices.
The Challenge
Transform a 30th-anniversary celebration into a global lead generation powerhouse while maintaining high lead quality across diverse markets with different digital maturity levels.
Our Solution
Strategic Approach
- Multi-channel digital campaign strategy
- Market-specific targeting and messaging
- Advanced tracking and analytics implementation
- Performance optimization across all channels
Technical Implementation
- Custom landing page development (navigator2024.com)
- Advanced tracking setup for 50+ countries
- Multi-language support system
- Real-time performance monitoring
Digital Approach
Paid Media Channels
Performance
Optimization
Analytics & Tracking
○ Google Display Ads
○ Meta Platforms (Facebook & Instagram)
○ LinkedIn Campaigns
○ Market-specific optimization
○ A/B testing across creatives
○ Conversion rate optimization
○ Custom analytics implementation
○ Cross-channel attribution
○ Real-time reporting dashboards
Results & Impact
Exceeded target lead volume by 156%
2.3M+ landing page visitors
Achieved 48% average conversion rate
Maintained 87% lead quality score
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