Zooplus In-house Training Experience
Location
Madrid, Spain
Client
Zooplus
Participants
Marketing & Design Teams
Focus Areas
Meta Advertising, Google Ads, ASO
Format
Interactive, hands-on sessions
Project Overview
Delivered comprehensive in-house training for Zooplus’ marketing and communications teams in Madrid, focusing on advanced digital marketing strategies across Meta, Google Ads, and App Store Optimization (ASO).
Training Scope
Meta Advertising
○ Advanced targeting strategies
○ Creative optimization techniques
○ Performance measurement
○ Campaign structure best practices
○ Creative testing methodologies
Google Ads
○ Search campaign optimization
○ Performance tracking
○ Quality score improvement
○ Ad copy excellence
○ Campaign structure optimization
App Store Optimization
○ ASO best practices
○ Keyword optimization
○ Visual asset optimization
○ Conversion rate improvement
○ Performance tracking
The Sobatac Approach
Interactive Learning
- Hands-on workshops
- Real-time problem-solving
- Case study analysis
- Best practice sharing
- Interactive discussions
Practical Application
- Real campaign examples
- Platform demonstrations
- Implementation guidance
- Performance analysis
- Optimization techniques
Knowledge Transfer
- Customized training materials
- Platform-specific insights
- Industry best practices
- Performance optimization
- Strategic frameworks
Training Impact
Immediate Benefits
Enhanced team capabilities
Improved campaign performance
Stronger creative strategies
Better optimization skills
Increased team confidence
Long-term Value
Sustainable performance improvement
Team skill enhancement
Strategic thinking development
Ongoing optimization capabilities
Internal knowledge sharing
Success Factors
Expert Delivery
Customized Content
Interactive Format
Methodology Highlights
Preparation
○ Detailed needs assessment
○ Custom content development
○ Real-world example curation
○ Interactive exercise design
Delivery
○ Expert-led sessions
○ Interactive workshops
○ Practical demonstrations
○ Q&A opportunities
Follow-up
○ Resource sharing
○ Implementation support
○ Ongoing guidance
○ Performance monitoring
Schedule a Strategy Session
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